The Designer
Ferdinand “Butzi” Porsche
1935–2012German-AustrianStyle Porsche (head from 1962); founded Porsche Design (1972)Porsche
Grandson of Ferdinand Porsche and son of Ferry, ‘Butzi’ gave the 911 its enduring silhouette and the 904 its purist racing form. In 1972 he founded Porsche Design, extending the design language into watches, eyewear and industrial products.
Notable cross-make designs: Porsche 911 (original 901/911 shape); Porsche 904 Carrera GTS; Type 804 F1; later Porsche Design watches/eyewear
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